Ophika buledi ku San Jose adasinthanso zinthu zomwe adawotcha "keke ya mochi" pambuyo poti Third Culture Bakery idapempha CA Bakehouse kuti asiye kugwiritsa ntchito mawu oti "mochi muffin."
CA Bakehouse, malo ophika buledi ang'onoang'ono, oyendetsedwa ndi mabanja ku San Jose, akhala akugulitsa ma muffins a mochi kwa zaka ziwiri pomwe kalata yoletsa ndi kusiya idafika.
Kalata yochokera ku Berkeley's Third Culture Bakery ikupempha CA Bakehouse kuti asiye nthawi yomweyo kugwiritsa ntchito mawu oti "mochi muffin" kapena aimbidwe mlandu. Third Culture adalembetsa mawuwa ngati chizindikiro mu 2018.
Kevin Lam, mwini wa CA Bakehouse, akudabwa kuti sikuti akuwopsezedwa mwalamulo kokha koma kuti mawu wamba - kufotokoza za zakudya zopatsa thanzi za mpunga zophikidwa mu muffin tin - zitha kukhala chizindikiro.
"Zili ngati kuyika chizindikiro cha mkate wamba kapena nthochi," adatero Lam.” Tikungoyamba kumene, ndife banja laling'ono poyerekezera ndi iwo.
Popeza Third Culture idalandira chizindikiro cha feduro pazogulitsa zake zodziwika bwino, ophika buledi akhala akugwira ntchito mwakachetechete kuti asiye malo odyera, ophika buledi ndi olemba mabulogu m'dziko lonselo kuti asagwiritse ntchito mawu akuti mochi muffins. Sitolo ya ramen ya Auckland idalandira kalata yosiya ndikuyimitsa kuchokera ku Third Culture zaka zingapo zapitazo, adati mwini mnzake Sam White.
Pafupifupi aliyense amene adalumikizana nawo adatsatira mwachangu ndikugulitsanso malonda awo - CA Bakehouse tsopano akugulitsa "mikate ya mochi," mwachitsanzo - powopa kugundana ndi kampani yayikulu, yokhala ndi zida zambiri yomwe imagulitsa ma muffin a mochi m'dziko lonselo. Kampaniyo idayambitsa nkhondo yamtundu.
Zimadzutsa mafunso okhudza yemwe angakhale ndi mbale yophikira, kukambirana kwanthawi yayitali komanso kotentha m'malo odyera ndi maphikidwe.
CA Bakehouse ku San Jose adasintha dzina la Mochi Muffins atalandira kalata yosiya ndikuyimitsa kuchokera ku Third Culture Bakery.
Wenter Shyu, yemwe ndi mwini wake wa Third Culture, adanena kuti adazindikira kale kuti ophika mkate ayenera kuteteza katundu wake woyamba komanso wotchuka kwambiri.
"Sitikuyesera kunena kuti mawu akuti mochi, mochiko kapena muffin ndi eni ake," adatero. "Zikunena za chinthu chimodzi chokha chomwe chinayambitsa buledi wathu ndi kutipangitsa kutchuka. Umu ndi momwe timalipira ngongole ndi kulipira antchito athu.
Ambiri mwa ophika mkate ndi olemba mabulogu omwe adakumana nawo pankhaniyi adakana kuyankhula poyera, akuwopa kuti kuchita izi kungapangitse kuti achitepo kanthu mwalamulo ndi chikhalidwe chachitatu. Mwiniwake wa bizinesi wa Bay Area yemwe amagulitsa ma muffins a mochi adati wakhala akuyembekezera kalata mwamantha kwa zaka zambiri.
Pamene nkhani zaposachedwa za kalata yosiya-ndi-kusiya zikufalikira pakati pa ophika mkate monga maukonde a mchere wonong'oneza, mkwiyo unayambika mu gulu la Facebook la mamembala a 145,000 lotchedwa Subtle Asian Baking.Mamembala ake ambiri ndi ophika mkate ndi olemba mabulogi omwe ali ndi maphikidwe awo a mochi muffins, ndipo akuda nkhawa ndi zomwe zinayambitsa TM . glutinous mpunga ufa, umene unayamba kalekale Zikhalidwe zitatu zinalipo kale.
“Ndife gulu la anthu okonda kuphika buledi ku Asia. Timakonda mochi wowotcha,” anatero Kat Lieu, yemwe anayambitsa Subtle Asian Baking.
Mochi muffins ndi osasiyanitsidwa ndi nkhani ya chikhalidwe chachitatu.Co-mwini wake Sam Butarbutar anayamba kugulitsa muffins wake Indonesian-kalembedwe khofi Bay Area masitolo Bay Area khofi mu 2014.Akhala otchuka kwambiri moti iye ndi mwamuna wake Shyu anatsegula ophika buledi mu Berkeley mu 2017.Iwo kukodzedwa ku Colorado (ndi malo awiri Wakeriesl ku Creek watsekedwa) Francisco.Olemba mabulogu ambiri ali ndi maphikidwe a mochi muffin owuziridwa ndi zikhalidwe zachitatu.
Ma Muffin ali m'njira zambiri kukhala chizindikiro cha mtundu wachitatu wa chikhalidwe: kampani yophatikizika yomwe imayendetsedwa ndi banja lachi Indonesian ndi Taiwanese omwe amapanga maswiti owuziridwa ndi chikhalidwe chawo chachitatu. Ndiwokonda kwambiri: Kampaniyo idakhazikitsidwa ndi Butarbutar ndi amayi ake, omwe amapanga zokometsera, omwe adadula nawo maubwenzi atatuluka kubanja lake.
Kwa Chikhalidwe Chachitatu, ma muffin a mochi "ndi ochuluka kuposa makeke," kalata yawo yodziwika yosiya-ndi-kusiya imawerengedwa.
Koma yakhalanso chinthu chosangalatsa. Malinga ndi Shyu, Chikhalidwe Chachitatu chimagulitsa ma muffin amochi kumakampani omwe pambuyo pake adapanga mitundu yawo yawoyawo.
"Poyambirira, tinkakhala omasuka, otetezeka komanso otetezeka ndi logo," Shyu adatero.
Pamalo ang'onoang'ono ogulitsa ku San Jose, CA Bakehouse amagulitsa makeke mazana ambiri a mochi patsiku muzokometsera monga guava ndi mtedza wa nthochi.Mwiniwake adayenera kusintha dzina la mcherewo pazizindikiro, timabuku ndi tsamba la ophika buledi - ngakhale kuti Chinsinsicho chakhala kunyumba kuyambira Lam ali wachinyamata.Zolemba zapa social media zimalongosola ngati spin yawo pamakampani opanga mpunga waku Vietnamese, omwe amagulitsa mpunga. ku Bay Area kwa zaka zopitilira 20, adadodoma ndi lingaliro loti kampani ikhoza kukhala ndi chizindikiro chodziwika bwino, adatero.
Banja la a Lim limamvetsetsa chikhumbo chofuna kuteteza ntchito zoyambilira. Iwo amati ndi bizinesi yoyamba yaku America kugulitsa ma waffle aku South Asia okoma pandan ku Le Monde, malo ophika buledi am'banjamo ku San Jose, omwe adatsegulidwa mu 1990. CA Bakehouse amadziyika ngati "wopanga waffle wobiriwira woyambirira."
"Takhala tikugwiritsa ntchito kwa zaka 20, koma sitinaganizepo kuti titchule chifukwa ndi mawu wamba," adatero Lam.
Pakadali pano, bizinesi imodzi yokha ikuwoneka kuti idayesa kutsutsa chizindikirocho.Stella + Mochi adapereka pempho kumapeto kwa chaka cha 2019 kuti achotse chizindikiro cha Third Culture mochi muffin pambuyo poti bakery ya Bay Area idapempha Stella + Mochi wa San Diego kuti asiye kugwiritsa ntchito mawuwo, zolemba zikuwonetsa.
Malinga ndi zolemba za khothi, Chikhalidwe Chachitatu chinayankha ndi mlandu wophwanya chizindikiro cha malonda ponena kuti ntchito yophika buledi ya San Diego yogwiritsira ntchito mochi muffins inayambitsa chisokonezo cha makasitomala ndipo inawononga "zosatheka" kuwononga mbiri ya Third Culture.
Maloya a Stella + Mochi adati zomwe adagwirizanazo zinali zachinsinsi ndipo adakana kuyankhapo.Mwiniwake wa Stella + Mochi adakana kufunsidwa, ponena za mgwirizano wosaulula.
"Ndikuganiza kuti anthu akuchita mantha," atero a Jenny Hartin, mkulu wa zolumikizirana patsamba lofufuzira la Idyani Mabuku Anu. ”Simukufuna kuyambitsa mavuto.
Akatswiri azamalamulo omwe adalumikizidwa ndi The Chronicle adafunsa ngati chizindikiro cha Third Culture mochi muffin chikhoza kupulumuka pavuto lamilandu. Loya wazinthu zanzeru ku San Francisco Robin Gross adati chizindikirocho chalembedwa pa kaundula wowonjezera wa US Patent ndi Trademark Office m'malo mwa kaundula wamkulu, kutanthauza kuti sichiyenera kutetezedwa mwapadera.
"M'lingaliro langa, zonena za Third Culture Bakery sizingapambane chifukwa chizindikiro chake ndi chofotokozera ndipo sichingaperekedwe ufulu wodzipatula," adatero Gross.
Ngati zizindikiro zikuwonetsa "kusiyanitsa komwe kwapezeka, kutanthauza kuti kugwiritsa ntchito kwawo kwakwaniritsa chikhulupiliro m'malingaliro a ogula kuti ndi mawu okhawo oti 'mochi muffin'," adatero Gross, "zikhala zovuta kugulitsa. , chifukwa mabanki ena amagwiritsanso ntchito liwulo."
Third Culture wafunsira zizindikiro za malonda ena angapo koma sanathe kuzipeza, kuphatikizapo "mochi brownie", "butter mochi donut" ndi "moffin".Ophika buledi ena adalembetsa mayina amalonda kapena malingaliro enaake, monga Cronut wotchuka ku New York City bakery Dominique Ansel, kapena Mochissant ku Rolling Out Cafe, hybrid trade bakeries ku Sanmarketer mochi . Kupanga moŵa pakati pa kampani ya California ndi kampani ya maswiti ya Delaware pa ufulu wa "bomba la chokoleti yotentha." Chikhalidwe Chachitatu, chomwe chimagwiritsa ntchito matcha latte a turmeric omwe amatchedwa "Golden Yogi," adachitcha dzina pambuyo polandira kalata yosiya-ndi-kusiya.
M'dziko lomwe maphikidwe otsogola amafala kwambiri pazama media, Shyu amawona zizindikiro ngati bizinesi wamba.
Pakalipano, ophika buledi ndi olemba mabulogu a zakudya akhala akuchenjezana kuti asalimbikitse mtundu uliwonse wa mchere wa mochi. (Mochi donuts ndi otchuka kwambiri pakali pano kotero kuti malo ochezera a pa Intaneti akudzaza ndi maphikidwe ambiri atsopano ndi maphikidwe.) Pa tsamba la Facebook la Obisala la Asian Baking, zolemba zosonyeza mayina ena kuti apewe kuchitapo kanthu mwalamulo-mochimuffs, moffins, mochins-- ndemanga zambiri.
Mamembala ena Obisala ku Asia Ophika anakhumudwa kwambiri ndi chikhalidwe cha malo ophika buledi, omwe amawoneka kuti ali ndi chophatikizira, ufa wonyezimira wa mpunga womwe umagwiritsidwa ntchito popanga mochi, womwe uli ndi mizu yozama m'zikhalidwe zambiri za ku Asia. Iwo anakangana zoletsa zikhalidwe zachitatu, ndipo ena adasiya ndemanga zoipa za nyenyezi imodzi patsamba la Yelp.
"Ngati wina angatchule chinthu chachikhalidwe kapena chatanthauzo," monga ku Philippines dessert halo halo, "ndiye sindingathe kupanga kapena kufalitsa Chinsinsi, ndipo ndikanakhumudwa kwambiri chifukwa chakhala m'nyumba mwanga kwa zaka zambiri," akutero Bianca Fernandez, yemwe amayendetsa blog yazakudya yotchedwa Bianca ku Boston.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany adzalowa nawo ku San Francisco Chronicle mu 2021 monga mtolankhani wa chakudya. M'mbuyomu, iye anali wolemba antchito a Palo Alto Weekly ndi mabuku ake alongo okhudza malo odyera ndi maphunziro, ndipo adayambitsa gawo la Peninsula Foodie restaurant ndi kalata.
Nthawi yotumiza: Jul-30-2022