Ophika buledi ku San Jose adasinthanso zinthu zomwe adawotcha "keke ya mochi" pambuyo poti Third Culture Bakery idapempha CA Bakehouse kuti asiye kugwiritsa ntchito mawu oti "mochi muffin."
CA Bakehouse, malo ophika buledi ang'onoang'ono, oyendetsedwa ndi mabanja ku San Jose, akhala akugulitsa ma muffins a mochi kwa zaka ziwiri pomwe kalata yoletsa ndi kusiya idafika.
Kalata yochokera ku Berkeley's Third Culture Bakery ikupempha CA Bakehouse kuti asiye nthawi yomweyo kugwiritsa ntchito mawu oti "mochi muffin" kapena aimbidwe mlandu. Third Culture adalembetsa mawuwa ngati chizindikiro mu 2018.
Kevin Lam, mwini wa CA Bakehouse, akudabwa kuti sikuti akuwopsezedwa mwalamulo kokha koma kuti mawu wamba - kufotokoza za zakudya zopatsa thanzi za mpunga zophikidwa mu muffin tin - zitha kukhala chizindikiro.
"Zili ngati kuyika chizindikiro cha mkate wamba kapena ma muffin a nthochi," adatero Lam." Tikungoyamba kumene, ndife bizinesi yaying'ono yabanja poyerekeza ndi iwo.Chifukwa chake, mwatsoka, tidasintha dzina lathu. ”
Popeza Third Culture idalandira chizindikiro cha feduro chifukwa cha zinthu zake zodziwika bwino, ophika buledi akhala akugwira ntchito mwakachetechete kuletsa malo odyera, ophika buledi ndi olemba mabulogu azakudya m'dziko lonselo kuti asagwiritse ntchito mawu akuti mochi muffins. Sitolo ya ramen ya Auckland idalandira kalata yosiya ndikuyimitsa kuchokera ku Third Culture. zaka zingapo zapitazo, adatero mwiniwake wina Sam White.A mabizinesi ambiri adalandiranso makalata ochokera ku Third Culture mu April, kuphatikizapo bizinesi yaing'ono yophika kunyumba ku Worcester, Massachusetts.
Pafupifupi aliyense amene adalumikizana nawo adatsatira mwachangu ndikugulitsanso malonda awo - CA Bakehouse tsopano akugulitsa "mikate ya mochi," mwachitsanzo - powopa kugundana ndi kampani yayikulu, yokhala ndi zida zambiri yomwe imagulitsa ma muffin a mochi m'dziko lonselo.Kampaniyo idayambitsa nkhondo yamtundu.
Zimadzutsa mafunso okhudza yemwe angakhale ndi mbale yophikira, kukambirana kwanthawi yayitali komanso kotentha m'malo odyera ndi maphikidwe.
CA Bakehouse ku San Jose adasintha dzina la Mochi Muffins atalandira kalata yosiya ndikuyimitsa kuchokera ku Third Culture Bakery.
Wenter Shyu, yemwe ndi mwini wake wa Third Culture, adanena kuti adazindikira kale kuti ophika mkate ayenera kuteteza katundu wake woyamba komanso wotchuka kwambiri.
Iye anati: “Sitikufuna kunena kuti mawu akuti mochi, mochiko kapena muffin ndi eni ake.” Izi ndi za chinthu chimodzi chokha chimene chinayambitsa buledi wathu n’kutipangitsa kutchuka.Umu ndi momwe timalipirira mabilu athu ndikulipira antchito athu.Ngati wina apanga mochi muffin wowoneka ngati wathu ndipo (aku) akugulitsa, ndi zomwe tikufuna."
Ambiri mwa ophika mkate ndi olemba mabulogu a chakudya omwe adakumana nawo pankhaniyi adakana kuyankhula poyera, poopa kuti kuchita izi kungapangitse kuti anthu azitsatira malamulo ndi chikhalidwe chachitatu.Mwini bizinesi wa Bay Area yemwe amagulitsa ma muffins a mochi adanena kuti wakhala akuyembekezera kalata mwamantha kwa zaka zambiri. Pamene ophika buledi ku San Diego adayesa kubwezera mu 2019, Third Culture adasumira mwiniwakeyo chifukwa chophwanya chizindikiro.
Pamene nkhani zaposachedwa za kalata yosiya-ndi-kusiya zikufalikira pakati pa ophika buledi monga zonong’onezana za mchere, mkwiyo unabuka mu gulu la Facebook la anthu 145,000 lotchedwa Subtle Asian Baking. , ndipo akukhudzidwa ndi chitsanzo cha TM chophika chophika chokhazikika muzitsulo zomwe zimapezeka paliponse, ufa wa mpunga wa glutinous, womwe unayamba kale Zikhalidwe zitatuzi zinalipo kale.
Ndife gulu la anthu aku Asia okonda kuphika buledi.Timakonda mochi wowotcha,” anatero Kat Lieu, woyambitsa Subtle Asian Baking.” Bwanji ngati tsiku lina tikuwopa kupanga makeke a nthochi kapena miso?Kodi nthawi zonse tiyenera kuyang'ana m'mbuyo ndikumaopa kuyima ndikuyima, kapena titha kupitiliza kupanga ndi kumasuka? ”
Mochi muffins ndi osasiyanitsidwa ndi nkhani ya chikhalidwe chachitatu.Mmodzi-mwini wake Sam Butarbutar adayamba kugulitsa ma muffin ake amtundu waku Indonesia ku malo ogulitsa khofi ku Bay Area mu 2014.Atchuka kwambiri kotero kuti iye ndi mwamuna wake Shyu adatsegula buledi ku Berkeley mu 2017. .Anafutukula ku Colorado (malo awiri tsopano atsekedwa) ndi Walnut Creek, ndi mapulani otsegula malo ophika buledi awiri ku San Francisco. Ambiri olemba mabulogu a zakudya ali ndi maphikidwe a mochi muffin ouziridwa ndi zikhalidwe zachitatu.
Ma muffin m'njira zambiri akhala chizindikiro cha mtundu wachitatu: kampani yophatikizika yomwe imayendetsedwa ndi banja lachi Indonesian ndi Taiwanese omwe amapanga maswiti motsogozedwa ndi chikhalidwe chawo chachitatu. Ndiwokonda kwambiri: Kampaniyo idakhazikitsidwa ndi Butarbutar ndi amayi ake, omwe. adapanga zokometsera, zomwe adagwirizana nazo atatuluka kubanja lake.
Kwa Chikhalidwe Chachitatu, ma muffin a mochi "ndi ochuluka kuposa makeke," kalata yawo yodziwika yosiya-ndi-kusiya imawerengedwa.
Koma yakhalanso chinthu chosangalatsa. Malinga ndi Shyu, Chikhalidwe Chachitatu chimagulitsa ma muffin amochi kumakampani omwe pambuyo pake adapanga mitundu yawo yawoyawo.
"Poyambirira, tinkakhala omasuka, otetezeka komanso otetezeka ndi logo," adatero Shyu." M'dziko lazakudya, ngati muwona lingaliro labwino, mumayendetsa pa intaneti.Koma ... palibe ngongole. "
Pamalo ang'onoang'ono ogulitsa ku San Jose, CA Bakehouse amagulitsa makeke mazana ambiri a mochi patsiku muzokometsera monga magwava ndi mtedza wa nthochi. Mwiniwake adayenera kusintha dzina la mcherewo pazizindikiro, timabuku ndi tsamba la ophika buledi - ngakhale kuti maphikidwe ake adasinthidwa. kunyumba kuyambira Lam ali wachinyamata.Zolemba zapa TV zimafotokoza kuti zimazungulira pa keke ya ufa wa mpunga waku Vietnamese bánh bò.Amayi ake, omwe adagwira ntchito yophika mkate ku Bay Area kwa zaka zopitilira 20, adadodometsedwa ndi lingaliroli. kuti kampani ikhoza kuyika chizindikiro chinthu chodziwika bwino, adatero.
Banja la a Lim limamvetsetsa chikhumbo chofuna kuteteza ntchito zoyambilira. Iwo amati ndi bizinesi yoyamba yaku America kugulitsa ma waffle aku South Asia okoma pandan ku Le Monde, malo ophika buledi am'banjamo ku San Jose, omwe adatsegulidwa mu 1990. CA Bakehouse amadziyika ngati. "mlengi wa waffle wobiriwira woyambirira."
"Takhala tikugwiritsa ntchito kwa zaka 20, koma sitinaganizepo kuti titchule chifukwa ndi mawu wamba," adatero Lam.
Pakadali pano, ndi bizinesi imodzi yokha yomwe ikuwoneka kuti idayesa kutsutsa chizindikirocho.Stella + Mochi adasumira pempho kumapeto kwa chaka cha 2019 kuti achotse chizindikiro cha Third Culture mochi muffin pambuyo poti malo ophika buledi a Bay Area adapempha Stella + Mochi waku San Diego kuti asiye kugwiritsa ntchito mawuwo, zolemba zikuwonetsa. .Amatsutsa kuti mawuwa ndi ofala kwambiri moti sangatchulidwe.
Malinga ndi zolemba za khothi, Third Culture adayankha ndi mlandu wophwanya chizindikiro cha malonda ponena kuti ku San Diego bakery amagwiritsa ntchito ma muffins a mochi adasokoneza makasitomala ndikuwononga mbiri ya "Third Culture" "osatheka".
Maloya a Stella + Mochi adati zomwe adagwirizanazo zinali zachinsinsi ndipo adakana kuyankhapo.Mwiniwake wa Stella + Mochi adakana kufunsidwa, ponena za mgwirizano wosaulula.
"Ndikuganiza kuti anthu akuchita mantha," atero a Jenny Hartin, mkulu wa zolumikizirana patsamba lofufuzira la Idyani Mabuku Anu. ”Simukufuna kuyambitsa mavuto.
Akatswiri azamalamulo omwe adalumikizidwa ndi The Chronicle adakayikira ngati chizindikiro cha Third Culture mochi muffin chikhoza kupirira vuto lamilandu. Woyimira milandu wazanzeru ku San Francisco, Robin Gross, adati chizindikirocho chidalembedwa m'kaundula wowonjezera wa US Patent ndi Trademark Office m'malo mwa kaundula wamkulu, kutanthauza. sichiyenera kutetezedwa mwachisawawa. Master Register imasungidwa ku zizindikiro zomwe zimaonedwa kuti ndi zosiyana ndipo motero zimatetezedwa mwalamulo.
"Malingaliro anga, zomwe adanena za Third Culture Bakery sizingapambane chifukwa chizindikiro chake ndi chofotokozera ndipo sichingaperekedwe ufulu wodzipatula," adatero Gross. ndi kuphwanya ufulu wa kulankhula.”
Ngati zizindikiro zikuwonetsa "kusiyanitsa komwe kwapezeka, kutanthauza kuti kugwiritsa ntchito kwawo kwakwaniritsa chikhulupiliro m'malingaliro a ogula kuti amangogwiritsa ntchito mawu oti 'mochi muffin'," adatero Gross, "zikhala zovuta kugulitsa., chifukwa makampani ena ophika buledi amagwiritsanso ntchito mawuwa.”
Third Culture wafunsira zizindikiro zamalonda zina zingapo koma sanathe kuzipeza, kuphatikiza "mochi brownie", "butter mochi donut" ndi "moffin".Mabure ena ophika buledi adalembetsa mayina amalonda kapena malingaliro ena enieni, monga Cronut wotchuka. ku New York City bakery Dominique Ansel, kapena Mochissant ku Rolling Out Cafe, keke wosakanizidwa wa mochi croissant wogulitsidwa kumalo ophika buledi ku San Francisco. Nkhondo ya chizindikiro ikuyambika pakati pa kampani ya California cocktail ndi kampani ya maswiti ya Delaware pa ufulu wa "chokoleti wotentha. bomba."Third Culture, yomwe imagwiritsa ntchito turmeric matcha latte yomwe idatchedwa "Golden Yogi," adayitchanso pambuyo polandira kalata yosiya-ndi-kusiya.
M'dziko lomwe maphikidwe otsogola amafala kwambiri pazama media, Shyu amawona zizindikiro ngati bizinesi wamba.
Pakali pano, ophika buledi ndi olemba mabulogu a zakudya akhala akuchenjezana kuti asalimbikitse mtundu uliwonse wa mchere wa mochi. (Mochi donuts ndi otchuka kwambiri pakali pano kotero kuti malo ochezera a pa Intaneti akudzaza ndi zophika zambiri zatsopano ndi maphikidwe.) Pa tsamba la Facebook la Subtle Asian Baking, zolemba. kutchula mayina ena oti apewe kuchitapo kanthu mwalamulo—mochimuffs, moffins, mochin—— kunachititsa ndemanga zambiri.
Mamembala ena osavuta a ku Asia Ophika buledi anakhumudwa kwambiri ndi chikhalidwe cha malo ophika buledi, omwe amawoneka kuti ali ndi chosakaniza, ufa wonyezimira wa mpunga womwe umagwiritsidwa ntchito popanga mochi, womwe unayambira m'zikhalidwe zambiri za ku Asia. ndemanga zoipa za nyenyezi imodzi patsamba la Yelp lophika buledi.
“Ngati wina angatchule chinthu chachikhalidwe kapena chatanthauzo,” monga dessert ya ku Filipino halo halo, “ndiye kuti sindingathe kupanga kapena kufalitsa maphikidwewo, ndipo ndikanakhumudwa kwambiri chifukwa chakhala m’nyumba mwanga. zaka, "akutero Bianca Fernandez, yemwe amayendetsa blog yazakudya yotchedwa Bianca ku Boston.Posachedwapa adachotsa kutchulidwa kulikonse kwa ma muffin a mochi.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany adzalowa nawo ku San Francisco Chronicle mu 2021 monga mtolankhani wa chakudya. M'mbuyomu, iye anali wolemba antchito a Palo Alto Weekly ndi mabuku ake alongo okhudza malo odyera ndi maphunziro, ndipo adayambitsa gawo la Peninsula Foodie restaurant ndi kalata.
Nthawi yotumiza: Jul-30-2022