Matumba a mapepala a Kraftali ndi mbiri yakale ya zaka zambiri. Anali otchuka kwambiri atayamba kugulitsidwa m'zaka za m'ma 1800. Palibe kukayika kuti akhalapo kwa nthawi yayitali. Masiku ano, matumba awa ndi olimba kuposa kale lonse ndipo mabizinesi akuwagwiritsa ntchito pazifukwa zotsatsa malonda, kugulitsa tsiku ndi tsiku, kulongedza zovala, kugula zinthu m'sitolo yayikulu ndi zina zokhudzana ndi malonda.
Matumba a mapepalaZili ndi zosakaniza zosiyanasiyana, komanso ubwino wogwiritsa ntchito kuposa zinthu zina zopakira. Mutha kusankha kuchokera ku zinthu zosiyanasiyana zopangira thumba lanu la pepala, ndikuwonjezera mitundu yosiyanasiyana kuti liwonekere bwino.
Sizongowonjezera zinthu zambiri za thumba, ndipo matumba a mapepala amatha kupangidwa ndi zinthu zosiyanasiyana, monga sitampu yotentha ya golide/siliva, yomalizidwa ndi makina odzipangira okha. Mutha kusankha zosakaniza zosiyanasiyana kapena kupanga kuti musinthe thumba la pepala momwe mukufunira.
Matumba a pepala ofiiriraAmapangidwa ndi pepala la Kraft, lomwe ndi pepala lopangidwa ndi matabwa opangidwa panthawi yopangira zinthu. Pepala la Brown Kraft silimayeretsedwa ndi utoto, zomwe zikutanthauza kuti ndi chiwopsezo cha zinthu zitatu - chowola, chonyowa komanso chobwezerezedwanso! Nzosadabwitsa kuti ndi njira yabwino kwambiri m'malo mwa pulasitiki.
Njirayi imasintha matabwa kukhala matabwa powasakaniza ndi matabwa ndi chisakanizo chapadera kuti aswe mabowo omwe amapezeka m'matabwa. Njirayi ikatha, matabwawo amawapondereza kukhala mapepala pogwiritsa ntchito makina opangira mapepala, omwe amafanana ndi chosindikizira. M'malo mosindikiza ndi inki, amapukuta mapepala opanda kanthu m'zidutswa zazitali zoonda.
Kodi Matumba a Mapepala Amapangidwa ndi Chiyani?
Ndiye kodi thumba la pepala limapangidwa ndi zinthu ziti kwenikweni? Chinthu chodziwika kwambiri pa matumba a mapepala ndi pepala la Kraft, lomwe limapangidwa kuchokera ku matabwa. Poyamba linapangidwa ndi katswiri wa zamankhwala waku Germany dzina lake Carl F. Dahl mu 1879, njira yopangira pepala la Kraft ndi iyi: matabwa a matabwa amatenthedwa kwambiri, zomwe zimawagawa kukhala pulasitiki wolimba ndi zinthu zina. Kenako pulasitikiyo imatsukidwa, kutsukidwa, ndi kupakidwa utoto, kenako nkupangidwa ngati pepala lofiirira lomwe tonse timalidziwa. Njira yopukutira pulasitikiyi imapangitsa pepala la Kraft kukhala lolimba kwambiri (ndiye dzina lake, lomwe ndi la Chijeremani lotanthauza "mphamvu"), motero ndi labwino kwambiri ponyamula katundu wolemera.
Kodi n’chiyani chimatsimikiza kuchuluka kwa thumba la pepala lomwe lingathe kusunga?
Zachidziwikire, pali zambiri zokhudza kusankha thumba la pepala labwino kuposa nsalu yokha. Makamaka ngati mukufuna kunyamula zinthu zazikulu kapena zolemera, palinso zinthu zina zofunika kuziganizira posankha chinthu chomwe chingakukwaniritseni bwino:
Kulemera kwa Maziko a Pepala
Chomwe chimadziwikanso kuti grammage, kulemera kwa pepala ndi muyeso wa momwe pepala lokhuthala lilili, mu mapaundi, logwirizana ndi ma ream a 600. Chiwerengero chikakhala chachikulu, pepalalo limakhuthala komanso limalemera.
Gusset
Chikwama cholumikizira ndi malo olimba kumene zinthu zawonjezeredwa kuti zilimbikitse thumba. Matumba a mapepala okhala ndi chikwama cholumikizira amatha kusunga zinthu zolemera ndipo nthawi zambiri sangasweke.
Chogwirira Chopotoka
Zogwirira zopindika nthawi zambiri zimagwiritsidwa ntchito ndi ma gussets kuti ziwonjezere kulemera kwa thumba.
Kalembedwe ka Epulosi ndi Square-Bottomed vs. Envelopu
Ngakhale kuti chikwama cha Wolle chofanana ndi ma envelopu chinakonzedwanso pambuyo pake, chikadali chothandiza kwambiri pamabizinesi ena ndipo chimagwiritsidwa ntchito kwambiri m'ma positi athu. Ngati mukufuna kugula zinthu zazikulu, chikwama cha pepala cha Knight's chokhala ndi pansi penipeni chingakhale choyenera zosowa zanu.
Kalembedwe ka Zosowa Zonse: Mitundu Yambiri ya Matumba a Mapepala
Kapangidwe ka thumba la mapepala kapita patsogolo kwambiri kuyambira pamene Francis Wolle adapangidwa, ndipo kakusintha kuti kakwaniritse zosowa za ogula kuti zinthu zikhale zosavuta kugwiritsa ntchito. Nayi mitundu yosiyanasiyana ya matumba apepala omwe alipo kuti agwiritsidwe ntchito pa bizinesi kapena payekha:
Matumba a SOS
Ma thumba a SOS opangidwa ndi Stillwell amadziyimira okha pamene zinthu zikulowetsedwamo. Matumba awa ndi omwe amakonda kwambiri chakudya chamasana kusukulu, omwe amadziwika ndi mtundu wawo wotchuka wa Kraft brown, ngakhale amatha kupakidwa utoto wamitundu yosiyanasiyana.
Matumba Opangidwa ndi Tsitsi Lotsika
Ndi mapangidwe otseguka, matumba a mapepala otsina pansi amakhala otseguka monga momwe matumba a SOS amachitira, koma maziko awo ali ndi chisindikizo cholunjika chofanana ndi envelopu. Matumba amenewa amagwiritsidwa ntchito kwambiri popanga zakudya zophikidwa ndi zakudya zina.
Matumba a Katundu
Matumba a zinthu nthawi zambiri amakhala mapepala ophwanyika ndipo angagwiritsidwe ntchito kusungira chilichonse kuyambira zinthu zopangidwa ndi manja mpaka zinthu zophikidwa ndi maswiti. Matumba a zinthu amapezeka mu Kraft yachilengedwe, yoyera, komanso mitundu yosiyanasiyana.
Euro Tote
Kuti zikhale zosavuta, Euro Tote (kapena chikwama cha vinyo) imakongoletsedwa ndi mapangidwe osindikizidwa, zonyezimira zokongola, zogwirira za zingwe, ndi mkati mwake. Chikwamachi ndi chodziwika bwino popereka mphatso komanso kulongedza mwapadera m'masitolo ogulitsa ndipo chikhoza kukhala ndi chizindikiro cha kampani yanu kudzera mu njira yosindikizira yapadera.
Matumba Ophikira Buledi
Mofanana ndi matumba ophwanyika, matumba ophika buledi ndi abwino kwambiri pa zakudya. Kapangidwe kake kamasunga kapangidwe ndi kukoma kwa zakudya zophikidwa, monga makeke ndi ma pretzels, kwa nthawi yayitali.
Chikwama cha Phwando
Kondwererani tsiku lobadwa kapena chochitika chapadera ndi thumba lokongola komanso losangalatsa la phwando lodzaza ndi maswiti, zikumbutso, kapena zoseweretsa zazing'ono.
Matumba Otumizira Makalata
Chikwama choyambirira cha Francis Wolle chofanana ndi ma envelopu chikugwiritsidwabe ntchito mpaka pano kuteteza zikalata zotumizidwa ndi positi kapena zinthu zina zazing'ono.
Matumba Obwezerezedwanso
Kwa anthu okonda zachilengedwe, thumba la Kraft ndi chisankho chodziwikiratu. Matumba amenewa nthawi zambiri amapangidwa ndi zinthu zobwezerezedwanso kuyambira 40% mpaka 100%.
Chikwama cha Mapepala Chikupitirizabe Kupanga Mafunde
M'mbiri yake yonse, thumba la mapepala lakhala likudutsa kuchokera ku kampani ina yatsopano kupita ku ina, lakhala likukonzedwanso mobwerezabwereza kuti likhale losavuta kugwiritsa ntchito komanso lotsika mtengo kupanga. Komabe, kwa ogulitsa ochepa anzeru, thumba la mapepala silinali lothandiza makasitomala okha: lakhalanso chuma chodziwika bwino (komanso chopindulitsa kwambiri) cha malonda.
Mwachitsanzo, Bloomingdale's inapangitsa kuti zinthu zakale ziwoneke bwino kwambiri chifukwa cha mawonekedwe ake, omwe amadziwika kuti "Big Brown Bag." Marvin S. Traub anasintha thumba la Kraft kukhala losavuta, lokongola, komanso lodziwika bwino, ndipo kupangidwa kwake kunasintha sitolo yayikulu kukhala chinthu chodabwitsa chomwe chili lero. Pakadali pano, Apple inasankha mtundu woyera wonyezimira wokhala ndi chizindikiro chodziwika bwino cha kampaniyo (kapangidwe kake kanali kodabwitsa kwambiri, iwo anayesera, kotero kuti kanayenera kukhala ndi patent yakeyake).
Ngakhale pamene pulasitiki ikusefukira pamsika, matumba a mapepala akhalabe odalirika ndipo atsimikizira kuti ndi njira yodalirika, yotsika mtengo, komanso yosinthika kwa mabizinesi ang'onoang'ono ndi akatswiri odziwika bwino. Mukumva kudzozedwa? Pangani matumba anu a mapepala okonzedwa ndi Paper Mart lero!
Nthawi yotumizira: Marichi-16-2022